Record sales and number of transactions and through Droppery

New brands like Nijwie, Benoa, Moodscollection, Jolipa, and dBodhi:
Record turnover and number of transactions via Droppery

At the end of last year, Droppery decided to fully focus on the home and living sector. In recent weeks, several new interior wholesalers have joined the platform. Names like Nijwie, Moodscollection, 706 Seating Group, dBodhi, Benoa, Matias Moellenbach, and Jolipa can be found on the platform. There are plenty of reasons to have a conversation with CEO and founder Marco Mulder.

“In March, we set records,” Marco says enthusiastically. “A record number of transactions and revenue via the platform. There are many new retailers and beautiful brands that want to collaborate with us. Previously, November (around Black Friday) was the best month, but we’ve significantly surpassed that.” Droppery goes beyond simply processing product data and orders. The platform is mainly used as a sales tool.

Motivations of wholesalers
Each wholesaler on the Droppery platform has its own motivations, Marco explains. On one hand, they want to offer an automation process for existing customers. On the other hand, Droppery helps parties find new sales locations, both in the Netherlands and abroad.

The Milano Collection by Nijwie.
“Do you mainly want new customers? Then you can receive connection requests from interested retailers through the platform. Do you primarily want to support existing customers? Then you can offer Droppery to your current customers as an extra service. And if there happens to be a nice new request occasionally, that’s a lovely bonus,” Marco elaborates.

Nijwie, Benoa, and Jolipa are good examples of this latter scenario. “Jolipa has been live for less than two weeks and has already received 18 new requests via Droppery. Customers who gain access to the assortment can now choose from a selection of 15,000 different products.” In the meantime, the interior wholesaler has delivered its first orders.

Sofa Celine and Cushion Rotan Naturel by J-Line.
Supporting a specific type of retailer
On the other hand, Droppery supports a large number of retailers looking for new products. The focus is mainly on a specific type of retailer. Marco describes this profile: “Parties that have been active for a longer time and have authority in the industry. They want to expand their product range but usually do not have the available square meters.” Droppery is a means to quickly launch new products live. Examples of retailers on Droppery include Skogen, Duverger Home, and Deens.

Artisan Buffalo Chair by dBodhi.
Additional transshipment service
To facilitate even more orders and welcome new customers, Droppery offers an additional service. “Wholesalers often only do free deliveries and only ship to B2B relationships. For these parties, we can now take care of the transport.” For this, Droppery uses a transshipment location in Amsterdam where orders can be sent. From here, they ensure that the order reaches the customer.

Marco frequently encounters suppliers canceling orders because the retailer just doesn’t meet the minimum order value. With this service, that is no longer a problem. “Additionally, the wholesaler only needs to maintain the B2B relationship and does not come into contact with the consumer. Many parties often do not want that because it brings many complications.” Lastly, it is important to mention that it is about transshipment and not fulfillment.

The Jasmin Collection by Benoa.
To be continued
So there is a lot of hard work being done, but at Droppery, they are still a long way from where they want to be. In the near future, many more well-known brands from the industry will be added to the platform. More about that later…