Droppery introduces Droppery Markets as an expansion of the Selective model

In recent years, Droppery has established itself as a leading platform for selective distribution through Droppery Selective. With strict quality criteria, the company has built an exclusive network of high-end suppliers and brands. To maintain this exclusivity, Droppery Selective will become even more selective, while Droppery launches a new model, Droppery Markets, to serve a broader group of retailers and online shops.

With clients such as De Woonexpress, Meubelbaas, and Solfelt, and suppliers like Riviera Maison, Light & Living, and De Eekhoorn, Droppery continues to strengthen its position within the market.

Droppery Markets: a new model for every customer
On February 10, Droppery officially launches Droppery Markets. This marks a split in services: Droppery Selective remains the exclusive distribution model for premium suppliers, retailers, and webshops, while Droppery Markets offers an accessible dropshipping marketplace for all online sellers. The distinction ensures both exclusivity and accessibility, with Droppery Markets featuring a unique range alongside Selective.

CEO Marco Mulder explains, “Over the past year, we’ve had to decline thousands of applications due to our strict standards. In phase one, the focus was on building Droppery Selective into a strong platform with reliable partners, high-quality brands, and optimized processes driven by automation. Establishing a solid foundation required maintaining high standards and a clear value proposition.

Now that we are profitable, it’s time for phase two. We currently manage a backend with more than 550,000 unique products from leading European suppliers and brands. Demand for our platform is enormous, and Droppery Markets enables us to meet it more effectively. This model helps businesses grow and eventually qualify for Droppery Selective. It strengthens our network while expanding revenue opportunities for suppliers using both channels. Our GMV triples annually, and Droppery Markets will accelerate that growth even further.”

An accessible marketplace with clear quality standards
Droppery Markets offers a low-threshold way for companies to integrate and grow together with Droppery’s partner network.

CCO Cathelijne Mooren adds, “Droppery Markets will not be a standard marketplace where anyone can sign up. We define the conditions and safeguard quality. A minimum margin of 2.0, delivery within one to three days, and complete, well-structured product data are essential. Our goal is to create an exclusive offer, just as we do with Droppery Selective. This ensures that retailers are eager to join a platform known for quality.”

Meet Droppery Markets at Webwinkel Vakdagen
On April 2 and 3, Droppery will attend Webwinkel Vakdagen to present its renewed proposition. Those who do not wish to wait until April can already start with Droppery Markets. The service becomes available to everyone on February 10, enabling retailers to immediately start selling high-quality products at attractive margins.

Publication date: February 10, 2025

https://www.emerce.nl/wire/droppery-introduceert-droppery-markets-uitbreiding-selectivemodel