Droppery Introduces Second Dropshipping Model “Retailers Can Build Their Track Record”
Dropshipping platform Droppery is launching a new service called Droppery Markets, available from February 10, 2025. The existing model, where suppliers retain full control over which retailers may sell their products, will continue under the name Droppery Selective. With this new marketplace-like approach, Droppery aims to make its platform more accessible and aligned with evolving e-commerce trends.
CEO Marco Mulder describes Droppery as an automated integration platform for the premium segment of the market. It enables high-end suppliers to offer their products through multiple online retailers, with Droppery managing logistics once an order is placed. The platform also provides product and order management, including inventory synchronization and customized content creation. Retailers can simply select which items to sell, and the system automatically integrates the product data into their online stores.
From Selective to Accessible
In the existing Droppery model, suppliers decide which retailers are authorized to sell their products, while Droppery maintains strict quality requirements—such as a minimum of two years in business or a set annual revenue. Current partners include Woonexpress, Meubelbaas, and Solfelt.
With Droppery Markets, the company introduces a more inclusive model where online retailers can gradually build a track record and eventually qualify for the more selective tier.
“This model makes our platform accessible to a wider range of online retailers,” says Mulder.
Filling a Market Gap
Founded in 2021, Droppery emerged during the pandemic to help furniture suppliers such as Eichholtz, Riviera Maison, Light & Living, and De Eekhoorn access online sales channels when traditional distribution was limited. With deep experience in e-commerce and online marketing, Mulder positioned Droppery as a B2B dropshipping solution for the furniture industry.
Uniquely, Droppery focuses primarily on furniture—for indoors, outdoors, and children—and works exclusively with European suppliers.
“We’re the only B2B provider that fully manages the logistics process,” Mulder explains. “We could just as well call ourselves Droppery Logistics.”
For suppliers unable to handle direct delivery, Droppery operates a 900 m² cross-docking hub in Zaandam, where products stay no longer than three days before being shipped to consumers through logistics partners.
Meeting Demand with Droppery Markets
The launch of Droppery Markets marks the beginning of Phase 2 for the company.
“We now manage a backend of over 550,000 unique products from top European suppliers and brands,” Mulder says. “Demand for our platform is enormous, and this new model allows us to serve more retailers effectively.”
Although the entry requirements for Droppery Markets are more flexible, quality remains central.
CCO Cathelijne Mooren clarifies:
“Droppery Markets won’t be a standard marketplace where anyone can join. We set the conditions and ensure quality — minimum margin of 2.0, delivery time of one to three days, and well-structured product data. Our goal is to maintain an exclusive offering, just like Droppery Selective.”
An Alternative to Retail Marketplaces
As more retailers and platforms—like Bol and IKEA—launch their own marketplaces, Droppery aims to offer a stable, high-quality alternative. The new service leverages the same backend as Droppery Selective, ensuring low investment and seamless scalability.
“Within a year, we aim to double the number of retailers, and that’s a realistic goal,” Mulder concludes. “Ultimately, it all comes down to logistics — fast delivery and healthy margins.”
Publication date: February 3, 2025