‘The growth of marketplaces is overrated’ – Droppery and Lightspeed on the future of e-commerce

At the Shopping Today event in Utrecht, Lightspeed and Droppery shared insights on how brands and suppliers can benefit from dropshipping and cross-border selling. Founders Marco Mulder and Robin van der Heiden explained how their collaboration helps wholesalers, suppliers, and brands streamline operations while maintaining control over their sales channels.

A new era of accessibility in e-commerce
According to Robin van der Heiden, accessibility has become the most important development in e-commerce: “It’s never been easier for entrepreneurs to start selling online. The pandemic accelerated that shift, and now every brand can benefit by using data and digital tools to target their audience more effectively.”

‘Direct sales should always come first’
Marco Mulder, Droppery’s CEO, argued that while marketplaces are hard to ignore, their dominance is often overestimated: “We’re approaching a tipping point where brands realize that direct sales must remain at the center of their omnichannel strategy. That’s exactly why we built Droppery — to help suppliers combine stock with dropshipping while keeping full control over their brand.”

Beyond marketplaces: empowering brands and retailers
Droppery’s collaboration with Lightspeed makes it easier for suppliers to connect directly with established resellers both domestically and internationally. By combining automation with transparency, the platform enables efficient scaling without losing brand identity — offering a sustainable alternative to overreliance on marketplaces.

Publication date: October 7, 2021

https://twinklemagazine.nl/2021/10/de-groei-van-marketplaces-wordt-overschat/index.xml