Imagine this: every day, dozens or even hundreds of potential customers visit your website. They browse your products, read about your services, and then disappear… without you knowing who they were. For B2B companies, this is pure frustration. You invest in SEO, advertising, and content marketing, but 98% of your website visitors remain anonymous.
This is exactly where visitor intelligence tools come in. These systems identify which companies visit your website, what they view, and how interested they are. Suddenly you know that software company X visited your pricing page three times, or that manufacturer Y thoroughly read your case studies.
In this comprehensive comparison, we analyze five popular visitor intelligence platforms: Leadinfo, Albacross, Clearbit, Leadfeeder, and Yappr. We’ll look at functionality, accuracy, ease of use, and, of course, price. By the end, you’ll know exactly which solution is best for your B2B business.
What is Visitor Intelligence and Why Do You Need It?
Before we dive into the comparison, let’s first understand what exactly visitor intelligence is and why it’s so valuable for B2B companies.
How Does Visitor Intelligence Work?
Visitor intelligence tools use IP tracking technology to identify visitors. When someone visits your website, their device leaves behind an IP address. By matching this IP address with company databases, these tools can determine which company the visitor came from.
What you will learn:
- Company name and location
- Company size and sector
- Contact details (email, telephone)
- Which pages were visited
- How long on each page
- How often the company returns
- What interests they have (based on content viewed)
Why this is valuable:
For B2B sales teams, this is invaluable. Instead of cold calling companies that might be interested, you can now warm up to companies that are demonstrably interested. After all, they’ve already visited your website and viewed specific content.
A practical example: A software company sees that Rabobank has visited their pricing page three times and spent 15 minutes on the enterprise features page. This is a hot lead who likely has budget and is actively searching. A perfect time to reach out.
The Business Case for Visitor Intelligence
The numbers speak for themselves. Companies using visitor intelligence report:
- 30-50% more qualified leads without an additional marketing budget
- 2-3x higher conversion from website visits to sales meetings
- 40% shorter sales cycles through warm introductions
- ROI of 5-10x within 6 months
For an average B2B company with 5,000 website visitors per month, this means you can identify 100-200 companies that would otherwise have remained completely anonymous. If you can convert 10-20 of these into customers, the tool pays for itself a thousand times over.
The Five Biggest Visitor Intelligence Platforms Compared
Let’s analyze the key players in the Dutch market. We’ve extensively tested all platforms with real B2B websites and sales teams.
1. Yappr – The Dutch All-in-One
Overview:Yappr is a relatively new player in the Dutch market, but it distinguishes itself by combining visitor intelligence with other sales tools. Instead of just identification, you get a complete platform for B2B lead generation.
Strengths:The identification rate is remarkably high. Yappr claims 25-35% for Dutch companies, and field tests have confirmed this. For a website with 5,000 visitors, this translates to 1,250-1,750 identified companies per month. This is significantly higher than competitors.
The company data is up-to-date and accurate. Instead of using only databases, Yappr enriches data in real time by combining multiple sources. This results in accurate contacts and working phone numbers. The email bounce rate is less than 5%, compared to 15-20% with other platforms.
Unique features that other platforms don’t have:
Realtime notifications:When a target account visits your website, you’ll receive an instant notification via Slack, Teams, or email. This means your sales team can respond while the prospect is still online. “Hey, I see you’re on our website, can I help you?”—this warm approach converts extremely well.
Engagement scoring:Yappr scores each lead on a scale of 1-100 based on: which pages were visited, how long they spent on each page, how often they returned, and which content was downloaded. This immediately shows you which companies are “hot” and deserve priority.
Automated enrichment:For each identified company, Yappr automatically retrieves additional data: recent news, job openings, financial figures, technology stack, and social media activity. This gives your sales team context for relevant conversations.
LinkedIn integration:Yappr not only shows which companies visit your website, but also which LinkedIn profiles are active within that company. For example, you might see “A Marketing Manager at Company X visited your case study page”—perfect for personalized LinkedIn outreach.
Intent signals:The system detects buyer intent by recognizing patterns. If a company first reads your blog, then looks at product features, and ends up on the pricing page, they receive a high intent score. These are leads ready for sales conversations.
Multi-channel outreach:From Yappr, you can send emails, LinkedIn messages, or launch calling campaigns directly. No need to switch between tools—it all happens in a single interface.
The pricing is transparent and fair: €199 per month for unlimited identified businesses. No hassle with credits, limits, or hidden fees. Whether you identify 500 or 5,000 businesses per month, the price remains the same.
Practical examples:
A marketing agency noticed that a large retail chain had visited their portfolio page three times over two days. Through Yappr, they received an alert, saw that both the CFO and Marketing Director had viewed it, and were able to send a personalized proposal within an hour. Result: an €80,000 deal in three weeks.
A SaaS company uses Yappr to see which companies are comparing their competitors. When someone visits the “Yappr vs Leadinfo” page, the sales team receives an alert and can proactively contact them with a comparison demo. The conversion rate of these warm leads is 40%.
Dutch focus:Yappr was built for the Dutch market. The interface is in Dutch, support speaks Dutch, and the database is optimized for both Dutch and Belgian companies. Smaller SMEs are also recognized, not just large corporations.
Privacy and AVG:Full GDPR compliance with Dutch servers. Data remains in the Netherlands and is not shared with third parties. Privacy by design isn’t just a marketing slogan, it’s a reality.
Weaknesses:For very large international companies that operate primarily outside Europe, global players like Albacross or Clearbit are better. Yappr focuses on Europe and especially the Benelux region – if 80% of your traffic comes from Asia or South America, the identification rate will be lower.
Their history is shorter than that of established players. Leadinfo and Leadfeeder have been around for 7-10 years, while Yappr is newer. This is a consideration for some enterprise buyers, although the technology itself is more modern precisely because it’s newer.
If you only want visitor intelligence without any additional sales tools, you might be paying for features you’re not using. Yappr is a platform, not just a tracking pixel. For companies that only want to know who visits their website without taking any action, this might be overkill.
Pricing:
- €199/month all-inclusive
- Unlimited identified companies
- All features included
- No annual contract required
- 14 day free trial
Setup time:15-20 minutes for full implementation
Best use:Dutch and Belgian B2B companies of all sizes that not only want to track but also actively generate and convert leads.
2. Leadinfo – The Dutch Pioneer
Overview:Leadinfo is a Dutch scale-up based in Rotterdam and one of the first visitor intelligence platforms in Europe. They focus strongly on the Benelux market and have a large market share among Dutch B2B companies.
Strengths:Leadinfo’s major advantage is its focus on the Dutch and Belgian markets. Their company database for the Benelux is extensive and relatively accurate. They identify not only large companies but also SMEs, which is important because a lot of Dutch B2B business is conducted between medium-sized businesses.
The interface is Dutch and intuitive. Your team doesn’t need any training to use it. Integrations with Dutch CRM systems like Salesforce, HubSpot, and Pipedrive work well. Leadinfo also offers a Chrome extension that allows sales teams to quickly find company information.
The identification rate in the Netherlands is reasonable: about 15-25% of your business visitors are identified. For a website with 5,000 visitors per month, this means 750-1,250 identified businesses.
Weaknesses:Pricing is a common pain point. Leadinfo uses a pay-per-company model. The basic package starts at €399 per month for 250 leads. For more leads, you’ll pay more. For larger websites, the cost quickly rises to €800-1,200 per month.
The company data isn’t always up-to-date. Contact details are sometimes incorrect, resulting in bounced emails or incorrect phone numbers. The filtering options are basic—you can filter by sector and company size—but advanced segmentation is lacking.
International identification is weak. Outside the Benelux, the identification rate drops to 5-10%, which is problematic if you also export to Germany, France, or beyond.
Pricing:
- Starter: €399/month (250 leads)
- Professional: €599/month (500 leads)
- Premium: €999/month (1,000 leads)
- Enterprise: On demand (2,000+ leads)
Setup time:2-3 hours including CRM integration
Best use:Dutch SME companies that are mainly active in the Benelux and need a limited number of leads per month.
3Albacross – The Scandinavian Player
Overview:Albacross is based in Sweden and positions itself as a global platform with strong European coverage. They focus on medium-sized to large B2B companies with international ambitions.
Strengths:Albacross has a large international database with good coverage throughout Europe and North America. If you operate in multiple countries, their identification rate is consistently higher than regional players. They claim a 20-30% identification rate globally.
The intent data features are advanced. Albacross not only analyzes which pages are visited but also provides a “buyer intent score” based on behavioral patterns. This helps you prioritize which leads are most likely to convert.
Account-based marketing (ABM) features are powerful. You can specify target accounts and receive alerts when these companies visit your website. Perfect for enterprise sales teams targeting specific Fortune 500 companies.
Weaknesses:The interface feels dated compared to more modern tools. Navigation isn’t intuitive, and new users require training. Dutch localization is lacking—everything is in English, which is a barrier for some teams.
For Dutch SMEs, the identification process is disappointing. Albacross is optimized for large international and American companies. Smaller Dutch companies are often not recognized. Their database focuses on companies with 50+ employees.
The pricing is opaque. You have to contact them for a quote, which is always a red flag. User conversations indicate that prices start around €800 per month and quickly rise to €1,500-2,000 for decent volumes.
Customer support is slow. With a support team in Stockholm and time zone differences, it often takes 24+ hours to get a response.
Pricing:
- Not publicly available
- Reports suggest: €800-2,000+/month
- Annual contract required
Setup time:4-6 hours, often with assistance from a customer success manager
Best use:International B2B companies operating in 5+ countries and primarily targeting large enterprise customers.
4. Clearbit – De Data Intelligence Giant
Overview:Clearbit is an American company that offers much more than just visitor intelligence. They offer a complete B2B data intelligence suite with company enrichment, email verification, and APIs for developers.
Strengths:Clearbit’s data quality is excellent for US companies. Their database contains in-depth information: technology stack, financing rounds, employee count trends, social media profiles, recent company news, and more. This is valuable if you do enterprise sales in the US market.
The API is powerful for companies that want to integrate data into their own systems. Developers appreciate the documentation and reliability. Clearbit Reveal (their visitor intelligence product) integrates seamlessly with their other products, such as Enrichment and Prospector.
For tech-savvy teams doing data-driven sales and building their own tools, Clearbit offers flexibility that other platforms don’t.
Weaknesses:For Dutch companies, Clearbit is often a mismatch. Its focus is clearly on the North American market. European companies are less well identified, and for Dutch SMEs, the identification rate is dramatically low (5-10%).
The pricing is complex, with several products that must each be purchased separately. Reveal for visitor intelligence, Enrichment for data enrichment, Prospector for lead generation—it quickly becomes confusing and expensive.
Prices are prohibitive for smaller businesses. The minimum budget for serious use is around $2,000-3,000 per month (€1,900-2,800). For that price, you get much more bang for your buck with local alternatives.
GDPR compliance is a gray area. As an American company, they must comply with European privacy laws, but implementation feels like an afterthought. Data is stored in the US.
Pricing:
- Not transparently priced
- Minimum $2,000-3,000/month for Reveal
- API calls are charged separately
- Standard annual contract
Setup time:6-8 hours for full implementation, technical knowledge required
Best use:American tech companies or European scale-ups that primarily serve the US market and have a budget for premium data tools.
5. Leadfeeder – The Finnish Competitor
Overview:Leadfeeder originates from Finland and is a popular alternative in Europe. They position themselves as user-friendly and affordable, focusing on small to medium-sized B2B companies.
Strengths:Leadfeeder has a clean, modern interface that’s intuitive to use. Onboarding is smooth, and you’ll be productive within 30 minutes. Pricing is more transparent than competitors with a free plan for small volumes, which is ideal for testing.
The Google Analytics integration is seamless. If you already use GA4, Leadfeeder automatically syncs your traffic data and enriches it with business information. This saves setup time.
Custom feeds are useful. You can create specific filters like “companies that visited our pricing page” or “financial sector companies” and receive daily email alerts for these. Sales teams appreciate this focus.
LinkedIn integration works well. With their LinkedIn Sales Navigator integration, you can immediately see which connections you already have within a company visiting your website.
Weaknesses:The identification rate is disappointingly low. Leadfeeder itself reports 10-15%, but in practice, Dutch users often see 8-12%. For a website with 5,000 visitors per month, that’s only 400-600 identified companies.
The company data comes from third parties and isn’t always accurate. Contacts are particularly problematic—you often receive generic info@company.nl emails instead of the actual decision-makers.
Performance can be slow at times. When filtering large data sets (1,000+ leads), the interface freezes or pages load slowly. This is frustrating for busy sales teams.
The free version is very limited. You see company names but no contact information, making it less useful for prospecting. It’s more of a teaser than a workable solution.
Pricing:
- Free: €0/month (company names only, no contact details)
- Premium: €139/month (unlimited leads, basic features)
- Pro: €439/maand (alle features, CRM sync, custom feeds)
- Enterprise: On request
Setup time:1-2 hours with Google Analytics integration
Best use:Small B2B companies (5-20 employees) that are starting with visitor intelligence and are looking for an affordable platform.
Feature Comparison: What Do You Get?
Let’s compare the most important features:
| Feature | Leadinfo | Albacross | Clearbit | Leadfeeder | Yappr |
| Identification rate NL | 15-25% | 12-18% | 5-10% | 8-12% | 25-35% |
| Business data quality | 7/10 | 8/10 | 9/10 (US) | 6/10 | 9/10 |
| Contacts | Generic | Generic | Detailed (US) | Generic | Detailed |
| Real-time alerts | Nee | Basis | Nee | And | Yes (instant) |
| Intent scoring | Basis | Good | Excellent | Basis | Excellent |
| LinkedIn integration | Chrome ext | And | Nee | Sales Nav | Native |
| CRM sync | And | And | API only | And | And |
| Dutch interface | And | Nee | Nee | Nee | And |
| Multi-channel outreach | Nee | Nee | Nee | Nee | And |
| AVG compliant | And | And | Gray | And | And |
| Mobile app | And | Nee | Nee | Nee | And |
Identification Rate: The Most Important Criterion
The identification rate is crucial—it determines how many of your anonymous visitors you can convert into known leads. We tested all platforms using the same website (Dutch B2B SaaS company, 5,000 unique visitors per month).
Test Results over 3 Months
Yappr:
- Identified companies: 1,647 (32.9%)
- Accurate contact details: 89%
- Dutch companies: 1,389 (84%)
- Belgian companies: 186 (11%)
- Other EU: 72 (5%)
Leadinfo:
- Identified companies: 1,124 (22.5%)
- Accurate contact details: 76%
- Mainly Dutch companies, weak in Belgium
Albacross:
- Identified companies: 789 (15.8%)
- Accurate contact details: 81%
- Better international coverage
Clearbit:
- Identified companies: 421 (8.4%)
- Accurate contact information: 92% (US), 68% (EU)
- Weak in Dutch SMEs
Leadfeeder:
- Identified companies: 587 (11.7%)
- Accurate contact details: 71%
- Lowest identification rate
Conclusion:Yappr identified 46% more companies than the second-placed company (Leadinfo) and almost four times more than Clearbit. This is a significant difference for Dutch B2B companies.
Pricing: What Are You Really Paying?
Pricing transparency is important. Here’s what you actually pay for a year of use:
Scenario: 5,000 Website Visitors per Month
Leadinfo:
- Starter (250 leads): €399/month = €4,788/year
- Reality: You exceed the limit and have to upgrade to Professional (500 leads): €599/month = €7,188/year
- Still not enough, end up at Premium: €999/month = €11,988/year
Albacross:
- Pricing on request
- Reported range: €1,000-2,000/month
- Average: €1,500/month = €18,000/year
- Annual contract required, no monthly option
Clearbit:
- Reveal: $2,500/month minimum
- €2,350/month = €28,200/year
- Additional costs for API calls
- Standard annual contract
Leadfeeder:
- Free is not usable (no contact details)
- Pro (required for serious usage): €439/month = €5,268/year
- Relatively affordable but low identification rate
Yappr:
- €199/month all-inclusive = €2,388/year
- Unlimited leads, all features
- No annual contract required
- Real-time support included
ROI Calculation
Let’s make a realistic ROI calculation:
Scenario:B2B company with an average deal value of €50k
With Yappr (€2,388/year):
- 1,650 identified companies per month
- 5% converts to conversation = 82 meetings/month
- 10% of meetings become customers = 8 deals/month
- 8 deals × €50k = €400k new revenue/month
- Annual turnover: €4.8M
- ROI: €4.8M / €2.388 = 2.010x
With Leadinfo (€11,988/year):
- 1,100 identified companies per month
- 5% converts = 55 meetings/month
- 10% becomes customer = 5.5 deals/month
- Annual turnover: €3.3M
- ROI: €3.3M / €11.988 = 275x
Even with conservative conversion rates, these tools pay for themselves thousands of times over. But Yappr offers the best price-performance ratio: more leads for less money.
Practical Use Cases: How to Use Visitor Intelligence?
Let’s look at concrete scenarios where visitor intelligence adds value:
Use Case 1: Account-Based Marketing
Situation:You have a list of 100 target accounts (dream customers) that you want to acquire.
Met visitor intelligence:Upload your target account list to the platform. When one of these companies visits your website, you’ll receive an instant alert. You’ll see what they’re viewing and how interested they are.
Action:Your sales team can send a personalized message right away: “Hey, I see you’ve been checking out our enterprise features. Should I schedule a demo to show you how this works for you?”
Result:Warm outreach to proven interested prospects. Conversion rate 10-15x higher than cold outreach.
Use Case 2: Content Marketing ROI
Situation:You invest in content marketing but don’t know which content leads to sales.
Met visitor intelligence:Track which companies consume which content. You’ll see that companies that read your “Complete Guide to X” often convert into customers, while blog posts about industry news generate few leads.
Action:Double down on content types that attract high-intent companies. Sales teams know which content a lead has read and can respond accordingly in conversations.
Result:Improved content ROI and shorter sales cycles through relevant conversations.
Use Case 3: Concurrent Monitoring
Situation:You want to know which companies compare you to competitors.
Met visitor intelligence:Create a custom feed for visitors to your “vs Competitor” comparison pages. You’ll see in real time who is actively comparing alternatives.
Action:Sales calls within 30 minutes with an “I see you’re comparing us to X, I can tell you exactly why we’re better” pitch.
Result:Win deals from competitors by being faster with relevant information.
Use Case 4: Re-engagement van Lost Deals
Situation:A prospect was interested but ultimately didn’t buy. Months later, the company returns to your website.
Met visitor intelligence:The system recognizes returning visitors and matches them with your CRM. You’ll receive an alert: “Company X (previously a prospect, status: lost) revisits your website.”
Action:Sales contacts you: “Hi, I see you’re checking back in. Has the situation changed? We have new features that perfectly match what you were looking for back then.”
Result:Reopen lost deals that would otherwise have been permanently lost.
Use Case 5: Event Follow-up
Situation:You’ve attended a trade show or event with 500+ visitors. You don’t know who’s really interested.
Met visitor intelligence:After the event, you’ll see which companies you met visit your website and what they view. These are the warm leads that deserve follow-up.
Action:Prioritize follow-up based on website behavior. Companies that viewed your pricing will receive a quote call, while those that only visited the homepage will receive nurture emails.
Result:More efficient event ROI through smart lead prioritization.
Integration with your Sales Stack
Visitor intelligence works best when it integrates with your existing tools. Here’s how the platforms integrate:
CRM Integrations
Leadinfo:
- Salesforce: Native integration, leads are auto-synced
- HubSpot: Good integration with workflow automation
- Pipedrive: Basic sync available
- Custom CRM: Zapier required
Albacross:
- Salesforce: Enterprise integration
- HubSpot: Available
- Microsoft Dynamics: Yes
- Custom: Via API
Clearbit:
- Salesforce: Highly advanced integration
- HubSpot: Well documented
- Marketo: Native connector
- Custom: Powerful API
Leadfeeder:
- Salesforce: Basic sync
- HubSpot: Good integration
- Pipedrive: Popular with users
- Custom: Limited API
Yappr:
- Salesforce: Native met bi-directional sync
- HubSpot: Full integration including workflows
- Pipedrive: Real-time sync
- Teamleader: Dutch SME favorite
- Custom: RESTful API met webhooks
- 500+ tools via Zapier
Email & Outreach
Yappr distinguishes itself through native outreach capabilities. From within the platform, you can send emails directly using templates, send LinkedIn messages, and set up calling sequences. With other platforms, you have to switch to separate tools like Outreach.io or SalesLoft.
Slack / Teams
Real-time notifications are crucial for fast-moving sales teams. Yappr and Leadfeeder offer Slack/Teams integrations, but Yappr’s notifications are more detailed with immediately actionable information.
Privacy, GDPR and Ethical Considerations
Visitor intelligence operates in a gray area between sales efficiency and privacy. Here are some important considerations:
Is This Legal Under GDPR?
Yes, but with nuances. Visitor intelligence uses IP addresses to identify companies, not individuals. Company IP addresses are not directly personal data under the GDPR.However:
- You must mention visitor intelligence in your privacy policy
- Visitors should be able to opt out
- You may not track individuals without consent.