How Droppery helps companies become compliant with the new European sustainability legislation

The European Union will roll out the ESPR legislation (Ecodesign for Sustainable Products Regulation), with the mandatory Digital Product Passport (DPP). This raises questions for many companies: what exactly should be included in such a passport? How do you create one for hundreds or thousands of products? And how do you ensure that consumers can easily find this information?

At Droppery we have developed the solution that allows companies automatically create a complete Digital Product Passport, including QR codes and full consumer visibility. In this blog post, we explain how our solution works and why starting a DPP now is smart.

What is the ESPR and why is it important for your business?

Of Ecodesign for Sustainable Products Regulation (ESPR) this is European legislation aimed at making products more sustainable by imposing requirements on the design of physical goods. The goal: to reduce environmental impact and accelerate the transition to a circular economy.

Priority product categories for 2027:

  • Textiles and clothing
  • Steel and aluminum
  • Furniture
  • Tyres
  • Mattresses

After this first wave, other sectors will follow. The message is clear: every company that places products on the European market must prepare.

What should be included in a Digital Product Passport?

A DPP contains essential product information covering the entire life cycle:

  • Material composition and origin
  • Production process and manufacturers
  • CO₂ footprint and ecological impact
  • Instructions for use, maintenance and repair
  • Recycling information and circular options
  • Certifications and quality marks

The challenge: Creating a DPP manually is time-consuming and error-prone

Many companies struggle with the question: how do you collect and organize all this information for each product? Manual processes include:

  • Time consuming– it takes days or weeks to create passports for a complete product line
  • Error-prone– manual entry leads to inconsistencies and errors
  • Not scalable– with hundreds of products it becomes unfeasible
  • Difficult to keep up to date– product changes require manual updates

In addition, the information must be accessible to consumers via an easy-to-scan code on the product itself.

The Droppery Solution: Automatic DPP generation with QR codes

Droppery has an automated platform developed to help companies create a complete Digital Product Passport in just a few steps. Our solution integrates seamlessly with existing systems and utilizes international standards.

This is how it works:

1. Automatic data collection

Droppery connects to your existing product database, ERP system, or PIM software. Relevant product specifications are automatically retrieved:

  • Article numbers (GTIN/EAN)
  • Material specifications
  • Supplier data
  • The certification
  • Instructions for use

2. Intelligent data structuring

Our AI-powered technology structures the data according to ESPR requirements and GS1 standards. The system:

  • Checks completeness of information
  • Validates data quality
  • Fill in missing data where possible
  • Ensures consistency across all products

3. Automatic QR Code powered by GS1 generation

Each product gets a unique QR Code powered by GS1 with GS1 Digital Link. This code:

  • Complies with international standards
  • Can be scanned by anyone with a smartphone
  • Links directly to the digital product passport
  • Works worldwide and is future-proof

4. Consumer-facing landing page

After scanning the QR code, consumers arrive at a clear, multilingual landing page with:

  • All DPP information in plain language
  • Visual presentation of sustainability scores
  • Repair and maintenance advice
  • Recycling instructions
  • Direct links to relevant certificates

5. Real-time updates and management

Through the Droppery dashboard you can:

  • Centrally manage all product passports
  • Update information without printing new codes
  • View analytics (how many scans, what information is viewed)
  • Generate reports for compliance

The benefits of Droppery’s DPP solution

✅ Time saving

What would take weeks manually can be accomplished in hours with Droppery. Bulk upload of product data and automatic processing ensure rapid implementation.

✅ 100% compliant

Our solution complies with the latest ESPR guidelines and GS1 standards. As soon as new Delegated Acts are published, we automatically update the system.

✅ Scalable

Whether you have 50 or 50,000 products, Droppery scales with you. Set up once, add unlimited products.

✅ Future-proof

Built on open standards like GS1 Digital Link, GTIN, and GLN. Your investment remains valuable, even as legislation evolves.

✅ Brand reinforcement

Show consumers that sustainability and transparency are central to your business. A professional DPP builds trust.

✅ Cost-efficient

No need for expensive consultants or IT projects. Droppery offers an affordable SaaS solution that’s ready to deploy.

Why start with a Digital Product Passport now?

Although the first mandatory implementation for textiles is not expected until 2028 (Delegated Act early 2027 + 18 months), there are good reasons to starting now:

1. Learning process and process optimization

By starting now, you’ll discover what data you need, where the gaps are in your information provision, and how you need to adjust your internal processes. This prevents stress and haste as the deadline approaches.

2. Competitive advantage

Be a leader in sustainability. Consumers increasingly value transparency. A DPP is a powerful marketing tool.

3. Gradual rollout

Start with a pilot group of products, learn from initial experiences, and then scale up. This reduces risks and ensures better quality.

4. Retail-bound

Major retailers like H&M, Zalando, and others are already starting to set their own sustainability requirements. A DPP helps you meet these.

5. Supply chain transparantie

Creating a DPP forces you to better map your supply chain. This has benefits for risk management, quality control, and ESG reporting.

Practical example: from product database to QR code in 4 steps

Let’s look at a practical example of a clothing brand that has 500 items:

Step 1: Data connection (day 1)Droppery connects to the existing PIM system. All basic product information (GTIN, description, material composition) is imported.

Step 2: Additional information (day 2-3)The team fills in additional information via an intuitive interface: manufacturers (GLN), certifications, CO₂ data, instructions for use.

Step 3: Generate QR codes (Day 4)Droppery automatically generates unique QR Codes powered by GS1 for all 500 products. These are available as print-ready files or sent directly to the label printer.

Step 4: Go Live (Day 5)The landing pages are activated. Consumers can now scan the codes and view all DPP information.

Result:In just one week, the clothing brand had a fully functioning DPP system for its entire collection.

GS1 standards: the basis for interoperability

Droppery builds on proven GS1 standards, the global language for product identification and data exchange:

GTIN (Global Trade Item Number)

Each product is assigned a unique article number that is recognized worldwide. This is the basis for product identification in the DPP.

QR Code powered by GS1 met Digital Link

This QR code contains not only a URL, but also a standardized identifier recognized by any system. One scan, access to multiple resources.

GLN (Global Location Number)

Uniquely identify factories, warehouses, and suppliers. Essential for traceability in the supply chain.

By using these standards we guarantee that your DPP interoperabel is with systems of suppliers, retailers and governments worldwide.

Frequently Asked Questions

Does every individual product need to have a DPP?

No, the expectation is that coding on model level is sufficient. So all red tables in dimension X or Y share the same DPP. This makes it scalable and efficient.

What if I update my product information?

You can update information in real time via the Droppery dashboard. The QR code remains the same, but the DPP content is changed. No new labels are required.

Does this also work for B2B products or only retail?

Droppery works for both. Whether you sell products to consumers or business customers, a DPP adds value through transparency and compliance.

Can we decide for ourselves what consumers do and do not see?

Yes, you have complete control. Some information may be public (for consumers), while other data may only be accessible to supply chain partners or auditors.

What if I sell products outside the EU?

A DPP is also valuable outside of Europe. Consumers worldwide are increasingly demanding product information. Droppery’s solution is applicable internationally.

The future: more than just compliance

A Digital Product Passport is more than a legal requirement. It’s an opportunity to relationship with consumers to strengthen and new business models to discover:

Circular economy

A DPP facilitates product returns, refurbishment, and recycling. Consumers know exactly how to return or repair products.

Product authenticity

Protect your brand from counterfeiting. Each QR code is unique and traceable.

Customer engagement

Stay in touch after purchase. Through the DPP, you can offer maintenance tips, styling advice, or loyalty programs.

Data-driven insights

What product information do consumers find most important? Droppery’s analytics provide insights into consumer behavior.

Start your Digital Product Passport today

The ESPR legislation is coming, but you don’t have to fear it. With Droppery, you can transform this challenge into an opportunity to lead the way in sustainability and transparency.

Why choose Droppery?

  • ✓ Automatic DPP generation saves time and costs
  • ✓ GS1-compliant and future-proof
  • ✓ User-friendly platform, no technical knowledge required
  • ✓ Scalable from startup to enterprise
  • ✓ Dutch support and expertise

Interested? Contact us!

Want to see how Droppery can help your business become ESPR compliant? Request a free demo today and discover how easy it is to implement a Digital Product Passport.

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Over Droppery

Droppery is an innovative Dutch platform that helps companies achieve product transparency and sustainability through automated Digital Product Passports. With our user-friendly technology, we make ESPR compliance accessible to companies of all sizes.

Together we build a transparent and sustainable future.