Brand Spotlight: De Eekhoorn – Dutch Furniture Brands for Your Webshop
Photo: De Eekhoorn – Droppery
Shoppers want furniture that looks good, lasts for years and fits through the front door. Yet many affordable pieces feel generic, while design furniture is often hard to ship and expensive to stock. De Eekhoorn Dutch Furniture fills that gap. The family company from Hoorn makes sturdy, contemporary furniture that is easy to assemble, sold under brands shoppers already know.
In this edition of Brand Spotlight, we look at who De Eekhoorn is, which brands it brings together, and why it is a smart addition for webshops in the Furniture and Home & Living categories.
The Story: From Family Business to Multiple Brands
De Eekhoorn has designed, produced and distributed furniture for more than 40 years from its base in Hoorn, North Holland. In 2001, the second generation took over: brothers Gerard, Winfried and Jos de Smit.
The brothers turned the family business into a portfolio of brands, each with its own place in the market. Today, WOOOD, BePureHome and vtwonen are sold in more than 50 countries through 1,500 points of sale.
The idea behind it has stayed the same: sturdy, contemporary furniture that is easy to assemble, at a price that stays accessible.
The Collection: Four Brands Under One Roof
De Eekhoorn brings several styles together, so one supplier can cover very different customers. These are the brands that define it:
1. WOOOD
The best-known brand in the portfolio. WOOOD makes functional, contemporary furniture with a robust, honest design that fits a wide range of homes. Much of it is made in De Eekhoorn’s own Dutch factory.
2. BePureHome
Authentic furniture with a luxurious look. BePureHome combines different materials and unique prints, so each piece gives a room character while staying affordable.
3. Vtwonen
Created together with the Dutch home brand vtwonen, a partnership of more than ten years. The collections follow the latest interior trends with a stylish, accessible design.
4. Exotan
Garden furniture that has been a household name for more than 25 years, and part of De Eekhoorn since 2021. A natural way to extend a home range outdoors.
Sustainable and Dutch-Made: Why Customers Choose De Eekhoorn
For furniture, quality and materials weigh heavily in the purchase decision. De Eekhoorn delivers on both:
- FSC-certified wood: for over 20 years, its furniture has been made from solid FSC-certified wood
- Made in the Netherlands: more than 30% of the collection is produced in its own Dutch factory
- Designed in-house: every collection is created at the head office, for consistent design and finish
- Flat-packed by design: easy to assemble, easier to ship and simpler to get through the door
For retailers, this means strong product stories, fewer doubts from customers, and a supplier that matches the demand for responsible, European made furniture.
Why Retailers Are Adding De Eekhoorn to Their Range
- Brands shoppers already know. WOOOD and vtwonen are familiar names in Dutch and European homes, which builds trust in your webshop from the first click.
- Appeals to multiple audiences. From modern and functional to luxurious, trend-led and outdoor, one supplier covers very different customer types.
- Higher order value. Because the pieces combine so well (cabinet + table + chairs), customers often furnish a whole room at once.
- Ready for every season. Indoor furniture sells well during the Q4 home refresh, and Exotan lets you plan ahead for the spring garden season.
- A strong European story. Dutch production, short supply lines and FSC-certified wood match what consumers expect in 2026.
How to Sell De Eekhoorn Through Droppery
De Eekhoorn is available on Droppery Selective, our platform that automatically connects brands and retailers. For you as a retailer, that means:
- No stock required: you sell the products, De Eekhoorn ships them
- Automatic product data: images, descriptions and prices flow straight into your webshop
- Real-time stock synchronisation: no overselling.
- Automated order processing: from order to tracking without manual work
This lets you test well-known furniture brands without risk and grow your range without extra storage space.
Ready to Add De Eekhoorn to Your Webshop?
De Eekhoorn proves that affordable furniture doesn’t have to look generic. Sturdy, Dutch-made and available in five distinct styles: a supplier that makes shoppers happy and helps retailers grow.
This article is part of the Brand Spotlight series, where we feature a brand from the Droppery network from time to time.