Zuiver, Urban Nature Culture, Richmond Interiors and Hübsch: four design brands, one connection via Droppery

Why these four brands are so strong together

Each brand has its own signature. Together, they cover almost every interior style your customers are looking for, from light Scandinavian to warm hotel chic.

Zuiver: accessible Dutch design

Zuiver was founded in 2011 in Westzaan, just north of Amsterdam. The name literally means “pure”, and this is reflected in clean shapes and timeless furniture, lighting and accessories. The brand is now sold in dozens of countries and is known among consumers as affordable design with a distinctive identity. For retailers, Zuiver is a brand that sells itself: customers actively search for it.

Urban Nature Culture: sustainability you can sell

Urban Nature Culture is an Amsterdam lifestyle and interior brand that combines the calm of nature with the energy of the city. The collections, featuring ceramics, vases, textiles and furniture, are often handmade from recycled glass, organic cotton and other natural materials, in collaboration with craftspeople in India, Portugal and Indonesia, among others. For webshops that take sustainability seriously, this is a brand with a story customers want to hear.

Richmond Interiors: luxury for everyone

Richmond Interiors from Heerhugowaard started more than 45 years ago as an antique dealer and grew into an international interior brand. The current style is “hotel chic”: calm, refined, with warm earth tones, oak and travertine. The collection ranges from dining tables and sofas to mirrors and candleholders, plus an outdoor line. Ideal for retailers looking to increase their average order value.

Hübsch: playful Scandinavian design

Hübsch was founded in Denmark in 2010 and has its headquarters and flagship showroom in Herning. The brand is regarded as one of the leading Scandinavian interior brands and is known for a playful combination of materials and colours, with attention to responsible materials. Hübsch instantly gives a Dutch or Belgian webshop an international, Danish look.

How does it work for retailers?

1. Request access. Within Droppery, brands always decide for themselves which retailers they work with. You submit an application for each brand. Droppery only works with reliable, vetted parties, which protects both the brand and your position as a retailer.

2. Import products. After approval, you import product photos, descriptions, prices and stock into your own webshop in just a few clicks. Droppery integrates with Shopify, WooCommerce, PrestaShop, Shopware and Shopline.

3. Sell without inventory. When a customer places an order, it is automatically forwarded to the brand. The brand ships directly to your customer. Stock and prices remain synchronised in real time, so you never sell anything that is unavailable.

You can read more about the technology behind real-time inventory synchronisation in our article on the best B2B commerce platforms in 2026.

What are the benefits?

No inventory risk. You do not invest in collections upfront. You only pay once your customer has already paid.

A stronger, more recognisable assortment. Well-known brand names increase trust and conversion, especially among new visitors.

Faster testing. Want to know whether hotel chic or Scandinavian design works better for your target audience? Put both live and let the data decide.

More time for marketing. Because orders, stock and product data run automatically, your time goes to what truly drives growth: acquiring customers.

For brands: how it works on the other side

Zuiver, Urban Nature Culture, Richmond Interiors and Hübsch show how brands use Droppery to open an automated reseller channel alongside their existing dealer network. They retain full control over who they work with, while stock, orders and product data flow from one central source to all connected retailers. This places them alongside brands such as J-Line, De Eekhoorn, Rivièra Maison and PTMD that already work through Droppery.

Are you a brand or wholesaler yourself? Read more on Droppery for suppliers or see which ERP and system integrations we support, from Exact and AFAS to API, XML and CSV.

Tip: find your next winning brand with AI

Frequently asked questions

Can I sell Zuiver, Richmond Interiors, Hübsch and Urban Nature Culture without inventory?

Yes. Through Droppery, you sell products from these brands in your own webshop, while the brand delivers the order directly to your customer. You do not need to purchase anything upfront.

How do I become a retailer of these brands through Droppery?

You create an account on Droppery, choose the brand and submit an application. The brand decides whether it wants to work with you. After approval, you can import products directly.

Which webshop platforms work with Droppery?

Droppery integrates with Shopify, WooCommerce, PrestaShop, Shopware and Shopline. Brands can connect through Exact, AFAS, Logic4, API, FTP, XML and CSV, among others.

In which countries is Droppery active?

Droppery connects brands and retailers in the Netherlands, Belgium, Germany and France.

Who handles delivery to the consumer?

The brand ships the order directly to your customer. You remain the point of contact for your customer and retain the customer relationship.

Do stock and prices remain up to date?

Yes. Stock, prices and product information are automatically synchronised between the brand and your webshop.

Ready to get started?

Add Zuiver, Urban Nature Culture, Richmond Interiors and Hübsch to your webshop and build an assortment customers search for, without inventory risk. Book a demo or get started directly at droppery.io.

Questions? Email info@droppery.io or call +31 20 210 1895.